Getting repeat customers: it’s not rocket science, but it does take time and effort to cultivate repeat business. Of course, it is important to acquire new customers. But when you consider it costs 500% more to attract one new customer than it is to keep an existing one, a customer retention strategy takes on more…
Looking for a list of the best brand loyalty programs? We’ve trawled the Internet, hunting down a wide array of customer loyalty programs, brand rewards memberships and punch card programs across different industries. From the very biggest brands like Starbucks, Sephora and Expedia to the small business loyalty programs, we’ve got it all. Here they…
Businesses have handed out punch cards for nearly as long as there have been car washes and coffee shops; hoping to reap the rewards of the most basic loyalty marketing strategy. And they’re still at it. So it’s obvious that using punch cards as a reward channel for loyalty programs to do what its meant…
So you’ve heard about loyalty card apps. Maybe your customers have asked if you give out loyalty rewards. Or maybe enough customers have asked about a loyalty program, but you’re wondering whether to do it with paper stamps or if you have to create an app from scratch. Well don’t sweat it, we’ve got you…
A saucy story – William Chew’s journey to starting Mak Tok in Sheffield with the ultimate goal of taking care of his family financially, took him through The Dragons’ Den and beyond. Here is his Merchant Story. When we sat down to speak to William Chew, founder of Mak Tok, it is easy to see…
A surprise gift. A free coffee. 30% off. We’ve all experienced it and love it. Loyalty cards are an excellent way to reward your regular customers and give them that special feeling of uniqueness that we all adore. The design of your loyalty card is especially important. You want your customers to be able to…
Single-use coffee pods and capsule coffee machines have revolutionized the way we consume coffee. But with them, an exorbitant amount of waste is generated every year. At Moving Beans Coffee, founders and academics Daniel Hardej, Gemma Guilera and Mischa Dohler are creating compostable coffee pods to tackle the waste problem. The Problem with Coffee Pods…
Dan Sedlacek had a passion for making things. This, combined with his love for hiking and a desire to honor his grandmother’s memory, pushed him to leave his stable career as an engineer and build Uphill Designs. Throughout the years, his passion helped him to persevere with his dream of handmaking and selling high quality,…
Being able to increase revenue in a small business is one of those golden tickets that business owners love to hear, am I right? Running a business is hard work! While you’re probably not in it entirely just for the money, you probably know it’s not something you can ignore. And hey, if you were…
Brothers-in-law Burt Baskin and Irv Robbins opened the first Baskin-Robbins in 1945. Not wanting to be like other ice cream shops—offering only vanilla, chocolate, and strawberry—they came up with a unique twist: the 31 flavors concept. For years they created a new ice cream flavor for each day of the month. Now 1300 flavors and…