
54 Customer Retention Statistics Proving The Value Of Loyalty
Customer retention is statistically one of the best marketing strategies. Businesses that focus on customer retention, instead of acquiring new customers, boost their bottom line, earn more money per customer,...

Succeed in Influencer Marketing on the First Try
Traditional media is dead. Long Live the Influencer. With many brands realizing the fledgeling hold of conventional media (i.e. newspapers and print magazines) on its audiences and the changing ways...

Writing the Perfect Press Release For Your Small Business
Buy this, look at that, follow this! With all this noise surrounding the mediascape, how would a small business cut through the cacophony with a press release to create a...

Everything You Ever Wanted To Know About Birthdays
When you really think about it, birthdays are kind of strange, aren’t they? Once a year, everybody gathers together, a cake is baked, candles are lit, then blown out, we...

[Guestpost] How offline businesses can use online engagement to drive more sales
The pandemic has forced many companies to reimagine the way they do business. Some were quick to adapt and switch from brick and mortar to eCommerce model and deliveries. Others...

What Push Notifications Are & Why Your Business Needs Them
I don’t eat out often despite the fact that I’m a millennial. As a budget vegan, I choose to cook most of my meals right at home. Except for about...

Welcome to the CandyBar blog!
CandyBar is a customer engagement solution for brick-and-mortar retail stores, by the team at ReferralCandy. (Check out the latest features we’ve been coming up with to help you delight your customers!)...

5 Ways SMS Marketing Can Upgrade Your Restaurant [with 5 SMS Templates!]
This is a guestpost from our friends at TextMagic Introduction Mobile marketing is one of the most effective ways for restaurants to reach potential customers. 81% of customers regularly use their...