Newsletters have been on the scene electronically for a number of years now. We’ve seen marketers test different tactics to capture their audiences with varying levels of success. Marketers in many industries favor email marketing for good reason. According to a 2019 Litmus report, email marketing produces the highest returns, averaging $42 per dollar spent….
More than 90% of companies have some sort of loyalty program. All your big brands- Starbucks, Amazon, Sephora, Walmart have one. Even small businesses now implement some form of a loyalty program. Your local spa probably has a point collection system. Why? Because they bring you good business. They encourage your customers to come back to you…
This is a guestpost from BrightLocal. Google reviews can be an important asset to local businesses large and small. Having a strong online review profile has myriad benefits, from driving more footfall to your store to boosting leads on your website. If you’re hoping to increase your online visibility, leads and, importantly, revenue, building up…
Andreas and Katerina Pyrishi missed London so much they decided to recreate their favourite restaurant in Nicosia, Cyprus. Here is the Merchant Story of Bao Cyprus A cosmopolitan city like London leaves its mark on its inhabitants, even long after they’ve left. When siblings Andreas and Katerina were studying in London, they took the chance…
In 2020, Ben and Jerry’s brand loyalty rose by 20%. That’s an impressive rise, especially in a year where most brands suffered. It’s especially impressive when you consider the number of premium ice cream competitors on the market. Ben and Jerry’s is a different kind of company. Spend a minute or two looking at their…
Did you know that building brand loyalty for your cafe can boost your overall profitability and save you money? Bain & Co released a report done on cost-cutting measures for businesses and the results were stunning. The study found that a 5% rise in customer retention can boost profitability by 75%. With such a statistic…
Being a restaurant server is hard work. You have to be likable to excel at your job. The best servers exhibit traits like multitasking, a cheerful spirit, and the ability to know what’s on the mind of the customer before they speak. However, as an individual much of your personality has already been formed so…
All over the world people scream for ice cream. Ice cream’s a booming market, one that’s expected to reach $89 billion in 2022. New Zealanders indulge the most—about 7.5 gallons per capita per year. Americans eat an average of 5.5 gallons. Fan-favorite Haagen-Dazs entered the market in 1960 with just three flavors: vanilla, chocolate and…
Running a small business is incredibly difficult. As the owner, you handle every aspect from recruitment to accounting, from budgeting to marketing. Most people are employees, not owners; they don’t understand the struggles of small biz owner, or what it’s like to worry about how to reduce costs and how to increase revenue. Luckily, there’s…
How Does Grubhub Work – Grubhub Business Model and Funding Insights Searching for inspiration for the best restaurant ads? You’ll find some great examples right here. You’ve read our list of restaurant management books and scoured the best restaurant blogs for ideas. The final piece of the restaurant marketing stack is to design effective ads…