Last reviewed: 17 November 2025 Quick answer: Loyalty rewards do not increase true retention. Most rewards programs lift short-term activity but fail to change long-term buying behaviour. Table of Contents Why Loyalty Rewards Matter The Myths Behind Loyalty Rewards What Customer Psychology Reveals About Loyalty Where Loyalty Rewards Fail Retention Mistakes Most Brands Don’t Realise…
Last reviewed: 14 November 2025 Quick answer: Most point-based loyalty programs fail because points delay value, drop engagement, and create liability. Referral rewards drive higher repeat rates and stronger ROI. Table of Contents Why Loyalty Program Points Matter The Problem With Loyalty Points Do Points Increase Loyalty? The Real Cost Problem: Liability, Breakage, and Discounts…
It is thrilling to get a customer once for every business. But keeping them returning is where the actual growth takes place. Research says that retaining only 5% more customers can increase business profits by up to 95%. That’s a true game-changer. So, today, rather than only finding new shoppers, the true challenge businesses face…
Whether it’s a B2B or a B2C business, profit and the number of customers go hand in hand. The higher the customer base, the more generous the profit will be. However, proven results show that companies leveraging a custom retention model become 60% more profitable than those emphasizing an acquisition model. Older customers know your…
Customer reviews are the most important component in today’s time. It is one of the crucial tools that can easily affect or influence the shopping decisions of others. Whether the product is five-star rated or has a detailed review, before buying it, every person prefers to read it. A study by BrightLocal shows that…
According to the Bond 2024 Loyalty Report, 85% of consumers say loyalty programs make them more likely to keep shopping with a brand. That’s a big number—and if you’re still using punch cards, spreadsheets, or manual follow-ups, you’re probably missing out. You’re missing golden opportunities to personalize offers, automate engagement, and keep shoppers coming back…
Online shoppers are always on the lookout for the best deals, often using e-commerce price monitoring tools to keep track of price fluctuations in hopes of landing a bargain. If you are an E-commerce store owner, you should share this interest in price tracking as well, to monitor competitors’ pricing to set the most competitive…
The high-pressure restaurant environment can be a challenge for even the most experienced business owner, continuing to bring new challenges. Thankfully, advances in technology mean you can switch to a modern POS system for your restaurant that makes everyday operations more streamlined and efficient. By automating processes that once had to be done manually,…
In a crowded marketplace full of choices, building brand loyalty is essential for gaining long-term customer commitment. Today’s consumers seek more than just competitive pricing, they are drawn to brands they can rely on. They desire brands that consistently deliver outstanding customer service and evolve with their changing needs. Once this trust is established, businesses…
In the cutthroat competition of B2B sales, a steady stream of good leads is the lifeblood of your business. But with growing buyer journeys and a crowded digital landscape, attracting the right customers can feel like an uphill battle. In B2B operations, generating leads and driving sales are crucial components for sustained growth and success….