Panera is one of the most successful bakery-cafes in the US. Last 2017, it predicted that it would generate more than $1 billion thanks to its digital, mobile, web and kiosk sales. And that figure is estimated to double by 2019. What’s the secret to its whopping success? Panera’s digital loyalty program has 28 million…
Avoid the banana peel of common loyalty program pitfalls Harvard Business Review says that businesses find it 5 to 25 times harder to get a new customer than to keep an existing one. Another research from consulting giants, Bain & Company supports the HBR findings. It argues that retaining just 5% of your customer base can increase profits by…
Dunkin Donuts loyalty program, DD Perks, is brewing up a storm. In less than three years, DD Perks Rewards has signed up 7.5 million members, slightly larger than the population of Hong Kong! Whatever else you might have heard about Starbuck’s loyalty program, DD Perks is on its way to becoming a massive mobile success,…
The World of Hyatt loyalty program was launched in March 2017, a revamp of the much-beloved Hyatt Gold Passport. The redesign aimed to inspire empathy and deliver meaningful benefits, making it easier to earn free nights and providing important benefits for top-tier members. Compared to other hotel chains, Hyatt has a smaller portfolio of 750 hotels and about 70,000…
What do we know about Chipotle’s loyalty program? Let’s dive in. Chipotle used to have a loyalty program called Chiptopia, and it was launched in July 2016. The promotion lasted for three months. Commentators did acknowledge that it had them returning to Chipotle more. But after the promotion ended, Chipotle has yet to reinstate another one….
When the average person thinks about loyalty programs, they’re usually imagining a ‘buy 10, get 1 free’ offer. And to be fair, they’re not exactly far off. What most people don’t think about when they think about loyalty programs is the subtext. Savvy business owners know that a top-notch loyalty program can do so much…
After Q1 of 2016, Starbucks had $1.2 billion in customer funds loaded onto their plastic and mobile Starbucks cards. This is larger than the amount held by many of the smaller regional banks. They’re so big that it’s a legitimate news event when they decide to make changes to their loyalty program. What makes their loyalty program so compelling?…