Spas are brick and mortar establishments that primarily depend on customer footfall for business ROI. However, in the digitally driven, highly technological world, they don’t necessarily have to, especially not with Facebook around. One of the most popular social media platforms, Facebook engages and brings together essentially the entire world. People usually use it to…
When the average person thinks about loyalty programs, they’re usually imagining a ‘buy 10, get 1 free’ offer. And to be fair, they’re not exactly far off. What most people don’t think about when they think about loyalty programs is the subtext. Savvy business owners know that a top-notch loyalty program can do so much…
Bus Boy. Ahh, one of my favorite Seinfeld episodes. Many Seinfeld lovers would remember the episode but for those of you who do not, here is the clip: Did you see how the manager treated the busboy for something he may have done by mistake? He was scolded and then… FIRED! The reason why I…
Earning a customer’s loyalty is not just about quality and price. The modern consumer expects something in return for their loyalty, and 64% are willing to switch loyalties to find a business that meets their unique needs. Despite brand loyalty being difficult to grasp and even more difficult to maintain it is paramount to a…
You wouldn’t think so, but a majority of all purchase decisions are largely dependent on the way a store’s merchandise is displayed. A retail display can successfully convert a window shopper into a customer. As such, they’re considered to be a crucial part of small business marketing campaigns for festive events, such as Valentine’s Day,…
Valentine’s Day is just around the corner. Irrespective of the business niche and demographic, you can bet on the fact that a vast majority of your customers will be busy doing something special for their loved ones. Now ask yourself, what are you doing for your customers this February? The fact is that a relationship…
According to recent statistics, Valentine’s Day has slowly but surely been losing its importance in the market. From 63 percent of the population enthusiastically celebrating the occasion in 2007, only around 54 percent participated in Valentine’s Day related activities in 2017. It is especially a concern because holiday themes offer small businesses across various industries the unique…
It is not often that a visit to the bar is like a performance. From the expertly crafted cocktails by the 28 year old Vijay Mudaliar, to the stories and inspiration behind each and every drink, NATIVE bar has crafted an experience that will leave you thirsty for more. Mudaliar’s philosophy revolves around the ethos…
Your Facebook page has a lot of followers. Comments and inquiries from potential customers flood your inbox day and night. You’re hoping that this translates to foot traffic. Because despite your savvy online presence, visits to your nail salon remain scarce. Fret not. Have you ever been into a CrossFit gym? Before you can attend the…
Does your spa have its own Instagram account? If not, it should. With around 800 million monthly active users, Instagram is where most of your clients hang out. For businesses that focus on making people look beautiful, photo sharing applications offer a great opportunity for growth. It’s like word-of-mouth marketing in overdrive. Followers who…