We were talking to several of our merchants, and we learned that lots of them are very interested and involved in having some sort of social mission. I decided to do a bit of research and asking around myself, to find out which businesses are make the effort to help, and I thought I’d give…
A great partnership is timeless: Lennon and McCartney, Marge and Homer, Sherlock Holmes and Dr. Watson, Mulder and Scully, Bert and Ernie – the list goes on! Comparatively, the most important partnership or collaboration a restaurant owner needs is the relationship between the back-of-house (chef and their brigade) and their front-of-house. Therefore, the big question…
The creative, passionate, art-centric salon owners run their businesses to serve their customers – period. Whether they are hair stylists, nail or makeup artists, or skin and spa treatment professionals, most of them feel that they cannot sell retail products, in addition to providing their services, to customers as a way of boosting sales. These…
It’s time for a new feature! We’re always looking for ways to improve the relationship CandyBar merchants have with their customers. Up until now, traditional text messages have been the primary mode of interaction between CandyBar merchants and their customers. While text messages do have their benefits – minimal requirements, easy to manage, and so…
Spas are brick and mortar establishments that primarily depend on customer footfall for business ROI. However, in the digitally driven, highly technological world, they don’t necessarily have to, especially not with Facebook around. One of the most popular social media platforms, Facebook engages and brings together essentially the entire world. People usually use it to…
When the average person thinks about loyalty programs, they’re usually imagining a ‘buy 10, get 1 free’ offer. And to be fair, they’re not exactly far off. What most people don’t think about when they think about loyalty programs is the subtext. Savvy business owners know that a top-notch loyalty program can do so much…
Bus Boy. Ahh, one of my favorite Seinfeld episodes. Many Seinfeld lovers would remember the episode but for those of you who do not, here is the clip: Did you see how the manager treated the busboy for something he may have done by mistake? He was scolded and then… FIRED! The reason why I…
Earning a customer’s loyalty is not just about quality and price. The modern consumer expects something in return for their loyalty, and 64% are willing to switch loyalties to find a business that meets their unique needs. Despite brand loyalty being difficult to grasp and even more difficult to maintain it is paramount to a…
You wouldn’t think so, but a majority of all purchase decisions are largely dependent on the way a store’s merchandise is displayed. A retail display can successfully convert a window shopper into a customer. As such, they’re considered to be a crucial part of small business marketing campaigns for festive events, such as Valentine’s Day,…
Valentine’s Day is just around the corner. Irrespective of the business niche and demographic, you can bet on the fact that a vast majority of your customers will be busy doing something special for their loved ones. Now ask yourself, what are you doing for your customers this February? The fact is that a relationship…