We all know that loyal customers are better than non-returning customers. But how do you earn customer loyalty? What are the principles of customer loyalty? 1. Positioning – communicate your brand values clearly and strongly This sounds good in the abstract, and it makes sense for giant companies like Apple and Harley-Davidson. But what if…
By some estimates, there are over 15,000,000 cafes around the world. Which are the best ones? We went to look them up. Here are some of the most popular ones we’ve found. 1. La Caféothèque de Paris Not just about atmosphere (which you can get everywhere in Paris, because it’s… Paris), La Caféothèque has an incredible collection of beans…
If you’re running a small business in 2017 or later, you know that you need to get online. We covered some of the specifics in our post about small business marketing. But there’s more that you can do to take advantage of online tools and resources to support your business. Here are some of the…
We’ll be honest. We’ve always felt a little guilty about not allowing customers to cancel a stamp request once they’ve started one. When other apps do this to us, we always have some choice words for them. Today we right this wrong.
Want to greet your favorite customers by name? Now you can with our customer profile feature. We give customers a stamp when they provide their name and email through the CandyBar app. The customer’s name also shows up when they ask for a stamp. Say hi to your customers for us!
Not every small business has the time and energy to put together an elaborate website. But it’s 2017 – practically everybody has a mobile device now, and free wifi is almost everywhere. So you should really take advantage of the free marketing resources available to you. Instagram is one of the best of these – it’s growing…
So you want to set up a loyalty program for your business. What are the do’s and don’ts? 1. Use Artificial Advancement to motivate customers to keep coming back As HelpScout pointed out in their blogpost about loyalty programs, studies have shown that artificial advancement encourage people to participate more: In other words, starting your…
What is omnichannel retailing? According to the top answers about the topic on Quora, omni-channel is the next evolution of multi-channel. Kind of like how social media is the next evolution of social networking. Omni-channel is about having multiple channels that are consistent, coherent and user-centric. A study of 46,000 shoppers shared on Harvard Business Review proves…
One of the best ways to learn how to do something well… … is to understand how it goes wrong. This is why chess Grandmasters actually tend to spend more time analyzing games than playing them. So, what are the mistakes people typically make in small business, and what can we learn from them? 1. No market…
According to Etymonline, “candy” has Arabic, Persian and Indian roots: late 13c., “crystallized sugar,” from Old French çucre candi “sugar candy,” ultimately from Arabic qandi, from Persian qand “cane sugar,” probably from Sanskrit khanda “piece (of sugar),” perhaps from Dravidian (compare Tamil kantu “candy,” kattu “to harden, condense”). The sense gradually broadened (especially in U.S.)…