How Haagen-Dazs Builds Customer Loyalty
All over the world people scream for ice cream. Ice cream’s a booming market, one that’s expected to reach $89 billion in 2022. New Zealanders indulge the most—about 7.5 gallons per capita per year. Americans eat an average of 5.5 gallons. Fan-favorite Haagen-Dazs entered the market in 1960 with just three flavors: vanilla, chocolate and…
