Big, bold and beautiful. It’s not just how the gourmet sandwiches are like at Park Bench Deli, but the story of the founders hwo went looking for trouble and founded a distinctive F&B brand” Parl Bench Deli Focusing On The Founders’ Individualities Opened in July 2015 by Aamir Ghani, Andrei Soen and Ming Tan, the…
When it comes to fashion influencers in the US, you will find yourself looking at the most beautiful and carefully planned Instagram accounts. From the new to the seasoned, from the petite to the plus-sized and from the classy to the downright daring, US has its share of the most gorgeous men & women. Fashion…
Avoid the banana peel of common loyalty program pitfalls Harvard Business Review says that businesses find it 5 to 25 times harder to get a new customer than to keep an existing one. Another research from consulting giants, Bain & Company supports the HBR findings. It argues that retaining just 5% of your customer base can increase profits by…
Dunkin Donuts loyalty program, DD Perks, is brewing up a storm. In less than three years, DD Perks Rewards has signed up 7.5 million members, slightly larger than the population of Hong Kong! Whatever else you might have heard about Starbuck’s loyalty program, DD Perks is on its way to becoming a massive mobile success,…
One challenge that all shop owners face, including nail salons, is how to market their brand online and stand out from the competition. Social media is the best way to engage with current customers and potential new customers by spreading brand awareness and showcasing what makes the nail salon so special. A consistent and quality…
With lots of energy, buzz, high quality food, and incredible restaurants—Los Angeles (LA) is sure to have a long list of foodie bloggers. In LA, you’ll find some of the best foodies the world has to offer. People want to know what they are eating. What restaurants they visit. What foods they like. By getting…
It’s good news for small businesses. According to Asia-Pacific Small Business Survey, small businesses are experiencing bigger growth spurts. The key to this growth is innovation and opportunities. However, the same report concludes that these brands face budget and cost constraints. There’s a lot you need to be doing. You probably don’t have the budget and…
If you’re a nail salon, you must know that pictures are the newest, the most effective, advertising tool out there right now. Gone are the days when nail salons in Singapore could get attention with just a billboard or even a small advertisement on the back of a fashion magazine. Your customers want pictures; and…
We all know that word of mouth publicity is the most powerful marketing tool out there. And, isn’t that what Malaysian beauty bloggers are essentially doing? Through beauty reviews, tutorials, tips, and sponsorships. Customers nowadays want to know about brand experiences from other influential people before they go in to buy a product or a…
In 2018, the reach of digital marketing is more extensive than ever. With more individuals choosing to spend their time on digital devices, businesses are faced with an immediate need to establish an online presence. Google processes over 40,000 searches by the second. This comes up to a little over 3.5 billion searches each day…