In October of 2017, the ReferralCandy team launched CandyBar, a digital loyalty app for small businesses. Our engineering, product and marketing teams all came together to organize the launch event, which took place at Artistry. We invited dozens of food bloggers, writers and photographers to the event, and it was a great evening of good…
Your menu is one of the most important parts of your restaurant or cafe. It’s also true for nail salons and massage palours. It has a measurable impact on how your customers experience your store, and what they order. Here are some of my favorite examples of good restaurant menus – all actual, real-world examples….
Are you looking to print loyalty cards? Maybe your customers have been badgering you for a loyalty program. Or maybe you’re just thinking it would be a nice way to give something back – or to increase customer retention and keep customers coming back. The “loyalty card” part is a great idea – but here…
So, your customers have been asking about your loyalty program, and you’re thinking of setting one up. Problem is, you’re not quite sure what the loyalty reward should be. How do you decide? Here are some of the questions you may have when setting up a loyalty program: How many stamps should earn for a…
Mission Juice is a modern cold-press juice store in sunny Singapore, located at 12 Gopeng Street #01-29, along Anson Road at Tanjong Pagar. Their juices have been featured in articles on RunSociety and scene.sg. https://www.instagram.com/p/BJFqqPiDPZj/?taken-by=missionjuice Mission Juice has been in business for over 4 years, founded by Joel – a cheerful, independent entrepreneur who genuinely enjoys interacting with…
A question that’s always interesting to ask people who run or manage cafes: how do you compete with Starbucks? This is a question that’s been tackled several times. Here are some of the best reads about this: Quora – How do you compete with Starbucks in the coffee industry? My favorite answer here is from Peter…
Matchaya is a Japanese confectionery and tea outlet in Singapore. They have two locations, one at Icon Village on Gopeng Street, and another at The Cathay. They also do popup stores from time to time. The founders, Kaelyn Ong and Kevin Chee, tested the waters with several popup stores before taking the plunge and investing in physical…
Artistry is a popular cafe and art gallery in central Singapore, at 17 Jalan Pinang in the Bugis area. It was launched in 2012 by co-founders Prashant and Marcel. They were initially just a gallery serving coffee and deserts, but have since expanded to include a full menu – Duck Confit Pasta, Crab Burger and…
Here’s a popular question on Quora: What’s the secret to a successful coffeeshop? There’s a great answer by Peter Baskerville, which we’ve reproduced here with some light editing: 1.Consistently serving the finest espresso It is rare in business to discover a product where consistently offering 100% quality is the best commercial decision you can make….
There are a lot of coffee shops in this world. In spite of this fact, Coffee Bean & Tea Leaf (CB&TL) has managed to dominate the industry. The brand is worth $500 million and has more than 1,000 branches in operation worldwide. How did it reach such great heights? It’s fun and innovative market strategies…