All posts by Visakan Veerasamy

Visa is CandyBar's blog editor. He's a 3-time Quora Top Writer, and he's working on a project to write a million words. Hopes to someday enjoy a glass of scotch from beyond the Earth's atmosphere.

Loyalty Program Best Practices – What The Best Loyalty Programs Do Differently

So you want to set up a loyalty program for your business. What are the do’s and don’ts? 1. Use Artificial Advancement to motivate customers to keep coming back As...

/ May 8, 2017

Omnichannel Marketing For Small Businesses – 4 Things To Note

What is omnichannel retailing? According to the top answers about the topic on Quora, omni-channel is the next evolution of multi-channel. Kind of like how social media is the next...

/ May 1, 2017

5 Avoidable Mistakes That Ruin Small Businesses

One of the best ways to learn how to do something well… … is to understand how it goes wrong. This is why chess Grandmasters actually tend to spend more time analyzing...

/ April 24, 2017

What is Candy? Here Are Some Sweet Historical Factoids

According to Etymonline, “candy” has Arabic, Persian and Indian roots: late 13c., “crystallized sugar,” from Old French çucre candi “sugar candy,” ultimately from Arabic qandi, from Persian qand “cane sugar,”...

/ April 15, 2017

An Analysis Of Starbucks Billion-Dollar Loyalty Program

After Q1 of 2016, Starbucks had $1.2 billion in customer funds loaded onto their plastic and mobile Starbucks cards. This is larger than the amount held by many of the smaller regional banks. They’re...

/ April 2, 2017

6 Steps To Making Your Customers Happy – A Guide For SMBs

Why are you running your own business? When we talk to our retailers, we find that practically all of them are in their line of work for more than just financial reasons....

/ March 27, 2017