Tried and Tested: Make your way to Better Business with Loyalty Cards that offer rewards and benefits that your customers just can’t say no to!
Customer loyalty cards are the materialization of customer loyalty programs. These cards are how customers can be a part of loyalty programs and how the companies can keep track of their customers. In true business terms, it is an incentive plan that helps the company gather useful data about the customer.
The provision of discounts, coupons, exclusivity, and rewards through these cards is given in exchange for voluntary participation that provides companies with the customer’s detail and future buying preferences.
These cards have a unique ID that is given to each customer helping keep track of their progress. Every time the card is used, the customer’s details and purchase history are displayed. This information is invaluable to companies as it helps them better understand their customers.
The analysis of buying patterns helps marketers and companies better strategize their efforts, while the customer’s details are compiled into databases that can be targeted for future remarketing and customer retention efforts.
Why does it Work?
Most customer loyalty programs tend to fail due to a lack of engagement. If properly conducted, these programs could prove to be extremely beneficial to companies, especially in the long run. Customers want to be acknowledged and developing a program that incoporates customer loyalty cards is a great way to do just that.
The more a customer feels they are being taken care of, the more likely they are to be loyal to your brand and invest in your products and services. It is important to provide outstanding rewards so that the customers feel like they are being preferred.
Customers should feel like they are building an emotional connection with the brand. This is only possible if a company personalizes their rewards. The digital optimization of these cards (providing digital cards through loyalty apps) is the number one factor in today’s digital age. Customers are attracted to accessibility and convenience. Mobile stamp cards allow loyal customers to redeem their points anytime they like – rather than carrying physical cards, customers can now easily access the necessary on their phone.
There are numerous examples of successful loyalty programs conducted using customer loyalty cards. These brands owe their success to how they managed to develop a relationship with their customers, and how their products and services have evolved with the needs of their clientele.
Here are a few great examples:
Ubers loyalty cards are a prime example of digital cards. Their in-app loyalty program has a dedicated page and tracks your points, and the rewards available. Uber offers free rides, upgrades, and other perks to complement the customers.
Many see this reward system as what sets Uber apart from competitors like Lyft (Lyft has teased their own reward system too). The sheer amount of rewards offered by Uber is unparalleled compared to what others offer. Uber’s innovative rewards program has given the company a major competitive advantage, as well as customers who keep coming back for more.
Sephora’s Beauty Insider program boasts a massive seventeen million members and is responsible for a large part of Sephora’s revenue. Sephora’s products are not cheap, but compelled by their rewards system, customers end up buying more than they would have if there was no reward system.
In the mind of the customer, the rewards justify the exorbitant prices. Customers have the freedom to use their reward points on anything – from general products to exclusive/limited edition products. This freedom to choose your own reward is a big contributing factor to the popularity of Sephora’s Beauty Insider program.
Chipotle recently relaunched their loyalty reward program , offering new loyalty cards and in-app ordering capabilities. It’s a fairly straightforward program that rewards customers for every dollar they spend eating at Chipotle.
The company offers a free meal for every $84 spent at their restaurant, and has successfully encouraged online traffic by offering 50% more rewards to customers who order online. Since introducing this program, Chipotle has seen a significant bump in their sales.
Hilton Honors is a reward system provided by Hilton Hotels and it focuses on providing unique rewards and benefits to frequent customers. The five-star hotel’s dynamic reward system goes through seasonal offerings, with greater rewards offered during festive and holiday seasons.
Hilton has a global presence and understands that their customers need a reward system that can be used at any location. Special features like point-pooling allows multiple customers to use their points collectively.
It is an extremely popular reward system among frequent hotel users and has had one of the best results in the industry.
In order to receive their ‘stars’, customers had to order through the app, giving Starbucks access to a plethora of customer data. The analysis of this data helps Starbucks better understand their customers, and develop rewards that are actually beneficial for the customers.
These are only some of the numerous examples of successful customer loyalty cards that have helped companies with increased customer retention, as well as collect valuable data and insight into their customers. The proper and timely provision of rewards through customer loyalty cards ensures increased sales, customer loyalty, and actionable information.
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