Brand awareness next to nothing? We feel you. Perhaps it is time to seek some agency help for the right type of marketing. Small businesses frequently have amazing products or niche services but lack the know-how or financial abilities to create a cohesive and effective method to spread the word about their brand organically. Here’s…
Many retailers are hearing the call for change since the arrival of Covid-19. Such change may seem like trouble, but it has also revealed alternative paths that proved to be successful for many small business owners. In this blog, we will discuss how some local retailers are combating this pandemic with sound strategies to resuscitate…
Shie Boon dropped out thrice because he felt restricted by school. At 25, he took over a parkour school to deliver what he thought education should be. Here’s his Merchant Story. Shie Boon was almost ‘successful’ At twenty years old, Shie Boon looked set for life. Early on, he struggled in school. But he had…
Still, stuck on Facebook and Instagram? Ok, boomer. Zoomers think you’re OLD! TikTok’s the newest social media platform in the game and it’s time to get your business on it. Managing and marketing small businesses, especially in the unprecedented times of COVID-19, it is imperative that brick-and-mortar stores pivot their business strategies to reach out…
Customer loyalty cards. You know, those coffee-stained, frayed edge, hole-punch cards people use to score a free double-shot latte. That’s them. There’s a reason why every coffee shop, cafe, and bookstore has them (and why you’ve got a collection of these cardboard souvenirs in your ever-growing wallet)… …they’re actually an incredibly powerful marketing tool. They…
What if you could grow your business without increasing your spending? In fact, what if you could actually reduce your spending but increase your sales, year after year? Would you do it? If you’re a business owner, then you’ll likely give a resounding ‘yes’, a simple answer to an even simpler question. As the old…
[toc] Many people think getting new customers is the only way to grow a business. While it’s true that new customers are good for your business, it’s certainly not the only (or most efficient) way to increase sales. Bringing your existing customers back to your shop again and again is a lot less effort…
For most people, how to make money on Instagram is a foreign, yet cliche concept. We hear all the time about individuals and companies monetising the world’s biggest photo-sharing platform, but where to start? Well, that’s what we’re going to find out in this article! For some people, getting paid through Instagram is a means…
Did you know that 86% of consumers use delivery services at least once a month? This amounts to a large number of diners who have switched from going to a restaurant to getting food delivered at home. To turn some of those diners into your customers, you need to bring your restaurant to them online. Here’s why…
CandyBar Merchant Stories uncovers the reasons why people start small businesses, and all their triumphs and failures along the way. David felt like his civil service job was turning him into a cog in the machine. He took a risk and joined his partner’s bakery; and that gave him the chance to discover and become…