Customer loyalty cards. You know, those coffee-stained, frayed edge, hole-punch cards people use to score a free double-shot latte. That’s them. There’s a reason why every coffee shop, cafe, and bookstore has them (and why you’ve got a collection of these cardboard souvenirs in your ever-growing wallet)… …they’re actually an incredibly powerful marketing tool. They…
What if you could grow your business without increasing your spending? In fact, what if you could actually reduce your spending but increase your sales, year after year? Would you do it? If you’re a business owner, then you’ll likely give a resounding ‘yes’, a simple answer to an even simpler question. As the old…
[toc] Many people think getting new customers is the only way to grow a business. While it’s true that new customers are good for your business, it’s certainly not the only (or most efficient) way to increase sales. Bringing your existing customers back to your shop again and again is a lot less effort…
For most people, how to make money on Instagram is a foreign, yet cliche concept. We hear all the time about individuals and companies monetising the world’s biggest photo-sharing platform, but where to start? Well, that’s what we’re going to find out in this article! For some people, getting paid through Instagram is a means…
Did you know that 86% of consumers use delivery services at least once a month? This amounts to a large number of diners who have switched from going to a restaurant to getting food delivered at home. To turn some of those diners into your customers, you need to bring your restaurant to them online. Here’s why…
CandyBar Merchant Stories uncovers the reasons why people start small businesses, and all their triumphs and failures along the way. David felt like his civil service job was turning him into a cog in the machine. He took a risk and joined his partner’s bakery; and that gave him the chance to discover and become…
Merchant Stories is a series about the people who start small businesses, and why. Today’s story is about Jazz Inc, a Lindy Hop & Jazz collective started by Sinclair Ang. Personal tragedy led Sinclair to realize that ‘life is short’. He struck out on his own to pursue jazz, and he has never looked back….
Social media’s importance in the food and beverage industry is increasing. Why is that the case? Sophie Ann Terrisse of the brand management firm, 26 FIVE explained it best: It’s about people’s principles as a consumer rather than storytelling. This creates a need for food and beverage professionals to use social media platforms to directly…
With the world constantly changing, businesses must adapt to stay relevant, no matter the industry. This being said, there is perhaps no better time to shift your business to the online world, especially if you’re a part of the restaurant and cafe scene. There is no question that the world is going through some very…
We live in interesting times. Crisis begets innovation, and we asked 9 marketing experts – 8 digital marketers and 1 intrepid business owner – to suggest what marketing tactics small businesses can use during the slow season. What the Experts are doing for their company Our experts shared what tactics they employed for their companies…