Approximately 90% of consumers stay loyal to brands that tend to highlight their values. It also helps to boost their retention rates. Thus, small business reputation management is essential if you want to improve your brand value and trust within the market. Reputation management is about managing how people think about your business. It is…
With more and more consumers switching to online shopping, eCommerce sales are expected to grow more than 10% in 2023, creating a major opportunity for businesses to capitalize on this growth. In order for businesses to win over new customers and encourage them to come back, you will need to provide them with a simple,…
Are you a restaurant owner looking for a new way to boost sales? Creating a QR code menu is an easy and effective way to do just that. With a QR code menu, you can enhance the customer experience and streamline the ordering process. You can also gain actionable insights you can use to improve…
Knowing and understanding your customer buying journey, alongside a solid marketing plan can have a huge impact on a positive customer experience, and closing sales. In this post, we’ll cover the 5 stages of a buyer’s journey, find out what they are, and gain a deeper understanding of a customer buying decision, and see how…
Even if you run a brick-and-mortar store, you need an online presence. If you’re not online, people can’t find you, your customers can’t share about you, and you may as well be invisible. You don’t need to sell things online – although it helps. Online shopping has become one of the most popular online activities…
Newsletters have been on the scene electronically for a number of years now. We’ve seen marketers test different tactics to capture their audiences with varying levels of success. Marketers in many industries favor email marketing for good reason. According to a 2019 Litmus report, email marketing produces the highest returns, averaging $42 per dollar spent….
Many traditional stores were already struggling as online shopping emerged as a new way to get goods. This shift picked up pace at the start of the COVID-19 pandemic as stores were forced to close, some for months on end, to stop the spread of the disease. However, the high street is not dead yet!…
Small restaurant designs can be beautiful and functional. Running a small restaurant can be a challenge, with limited space and having to manage the flow of customers and wait staff. Most of the time hiring an interior designer might be way out of budget. But even with a tight budget, the right touches can turn your…
If you want your business to rank highly on Google and attract customers searching for your products or services online, you’ll need to set up and optimize your Google My Business listing. This guide will take you through the setup process and offer essential tips for creating an optimized, appealing listing that attracts customers. What…
Anthony and Yami run Pastreez, an online macaron store, selling handmade French macarons in California and all over the US. Growing from strength to strength, they are shortly launching a second product, crepes. They’ve also recently expanded into online learning by offering macaron making classes as well as recipe ebooks on their website. It all…