Monika wanted to make a direct impact on the impoverished villages around her in Cambodia. To make a difference, she started social enterprise Cambodia Knits. Here’s her Merchant Story. Originally from Canada, Monika Nowaczyk had been working in Cambodia for three years in the development sector when she recognised that there was a big need…
Her staff treated her like an outsider because of her lack of experience. So Angelina trained herself to become a capable chef, a caring manager, and a respected boss. Here’s how she started The Flying Squirrel. Having cut her teeth in various fields, Angelina Leong had successful careers in the aviation, hospitality and finance industries….
People love free stuff. The theory is solid. The bandwagon is rolling. And your interest is warranted. Free gifts, irresistible rewards, they build customer loyalty, customer retention, business awareness, and boosts profits. Everybody from airlines to pizza shops are using them and, it’s got to be said, it’s working. But how do businesses of all…
This is a guestpost from our partners at AdTrak Whether you’re struggling to build an online presence for your restaurant, or you’d like a little signal boost for an already-impressive online presence, a few tweaks to your site and a bit of SEO magic can give your eatery the jump on local competition. Read on to…
How Does Grubhub Work – Grubhub Business Model and Funding Insights Searching for inspiration for the best restaurant ads? You’ll find some great examples right here. You’ve read our list of restaurant management books and scoured the best restaurant blogs for ideas. The final piece of the restaurant marketing stack is to design effective ads…
Customer retention is statistically one of the best marketing strategies. Businesses that focus on customer retention, instead of acquiring new customers, boost their bottom line, earn more money per customer, and subsequently spend less money on marketing overall. Let’s delve deeper into the available stats and research to show you why customer retention continues to…
Traditional media is dead. Long Live the Influencer. With many brands realizing the fledgeling hold of conventional media (i.e. newspapers and print magazines) on its audiences and the changing ways how people consume content, influencer marketing has etched its way into the mediascape and shows no signs of slowing down. Influencer marketing is essentially engaging…
Kristian’s job made him feel disconnected. Starting his own business let him put his energy into causes he believed in. Here’s the story of Cozy Glow. Kristian started making scented candles as a hobby Kristian loved scented candles; so he learned how to make them himself. At the time, he was sharing a flat with…
Buy this, look at that, follow this! With all this noise surrounding the mediascape, how would a small business cut through the cacophony with a press release to create a concise and clear message that will effectively communicate to its target audience? There is no better way than hearing the message straight from the source,…
When you really think about it, birthdays are kind of strange, aren’t they? Once a year, everybody gathers together, a cake is baked, candles are lit, then blown out, we sing a song, and then we wait another 365 days to do it all over again. Have you ever wondered why we do this? Well,…