Welcome to the CandyBar blog!

CandyBar is a customer engagement solution for brick-and-mortar retail stores, by the team at ReferralCandy.

(Check out the latest features we’ve been coming up with to help you delight your customers!)

The CandyBar Blog writes about…

1: Understanding how customers experience retail stores.

We’ll explore things that have happened in the news that have made consumers love or hate the retail experience.

We’ll talk about what makes great stores great, the mistakes bad stores make, and how stores navigate the omnichannel retail experience in the mobile age.

We’ll go through examples of the best retail stores, how to make your customers happy, things that make customers want to come back.

2: Specific marketing tools and systems that retail stores can use.

Loyalty programs. Referrals. Analytics. Google Analytics for your foot traffic. SMS marketing to your customers as an SME retail store owner.

How do these things work, who uses them? How do you think about discounts and giveaways? How do you compete with online retailers? How do you define customer loyalty? What are the best small business blogs you should read?

3: Breakdowns of successful customer engagement tools and systems.

Why should you run a digital loyalty program?

What are the most important loyalty program statistics?

What are the most successful retail loyalty programs? What makes them tick, what are the variables and trade-offs you’ll have to consider?

What are some examples of loyalty punch cards?

We’re looking forward to exploring all of the above and more! We want to help SME retailers take their businesses to the next level and create better experiences for their customers. Stay tuned.

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