Businesses have handed out punch cards for nearly as long as there have been car washes and coffee shops; hoping to reap the rewards of the most basic loyalty marketing strategy. And they’re still at it. So it’s obvious that using punch cards as a reward channel for loyalty programs to do what its meant…
A surprise gift. A free coffee. 30% off. We’ve all experienced it and love it. Loyalty cards are an excellent way to reward your regular customers and give them that special feeling of uniqueness that we all adore. The design of your loyalty card is especially important. You want your customers to be able to…
Brothers-in-law Burt Baskin and Irv Robbins opened the first Baskin-Robbins in 1945. Not wanting to be like other ice cream shops—offering only vanilla, chocolate, and strawberry—they came up with a unique twist: the 31 flavors concept. For years they created a new ice cream flavor for each day of the month. Now 1300 flavors and…
Loyalty apps are an amazing way for businesses to help customers save money while rewarding them at the same time. Over the years, loyalty apps have been proven and tried for boosting customer retention. And because of this companies en masse have joined in the race to create their own loyalty apps. For instance, 65%…
There’s a lot of pet stores in the world, but how can you stand out from the competition? Many pet stores have acquired and kept their customers through loyalty programs. In fact, Vision Critical says that members of loyalty programs generate between 12 to 18 percent more revenue as compared to non-members. Other brands engage…
In 2020, Ben and Jerry’s brand loyalty rose by 20%. That’s an impressive rise, especially in a year where most brands suffered. It’s especially impressive when you consider the number of premium ice cream competitors on the market. Ben and Jerry’s is a different kind of company. Spend a minute or two looking at their…
Shie Boon dropped out thrice because he felt restricted by school. At 25, he took over a parkour school to deliver what he thought education should be. Here’s his Merchant Story. Shie Boon was almost ‘successful’ At twenty years old, Shie Boon looked set for life. Early on, he struggled in school. But he had…
What if you could grow your business without increasing your spending? In fact, what if you could actually reduce your spending but increase your sales, year after year? Would you do it? If you’re a business owner, then you’ll likely give a resounding ‘yes’, a simple answer to an even simpler question. As the old…
You’ve spent countless hours setting up your business, from the very product that you sell to the site that you sell it on. Now it’s time to come up with an effective marketing strategy. You’ve likely done a bit of research and have found countless blog posts promising to bring in more organic traffic through…
![Why You Should Run A Digital Loyalty Program [Infographic]](https://www.candybar.co/wp-content/uploads/2017/03/candybar-infographic-featured-image.png)
Should you run a digital loyalty program? Yes. And we’ll prove it to you; by the end of this article and infographic, you will learn about what digital loyalty marketing is, how it works, why it’s so effective, and why we think you should get some digital loyalty punch cards setup for your small business. We…