![Why You Should Run A Digital Loyalty Program [Infographic]](https://www.candybar.co/wp-content/uploads/2017/03/candybar-infographic-featured-image.png)
Should you run a digital loyalty program? Yes. And we’ll prove it to you; by the end of this article and infographic, you will learn about what digital loyalty marketing is, how it works, why it’s so effective, and why we think you should get some digital loyalty punch cards setup for your small business. We…
Avoid the banana peel of common loyalty program pitfalls Harvard Business Review says that businesses find it 5 to 25 times harder to get a new customer than to keep an existing one. Another research from consulting giants, Bain & Company supports the HBR findings. It argues that retaining just 5% of your customer base can increase profits by…
So, you’re thinking of running a digital loyalty program, because you need a smart and easy way to incentivize your customers to come back often. You discover digital loyalty card solutions like CandyBar and you like what they have. You want to know if your customers will love them too. How do you give CandyBar…
So, your customers have been asking about your loyalty program, and you’re thinking of setting one up. Problem is, you’re not quite sure what the loyalty reward should be. How do you decide? Here are some of the questions you may have when setting up a loyalty program: How many stamps should earn for a…
You’re busy, and you want to run a loyalty program. What do you need to make sure you do? Here’s a simple checklist to help you out. 1. Clearly define what you want to get out of your loyalty program Do you want to get more regular customers? Do you want each customer to spend more?…
Why should you bother with a loyalty program? Is it really worth the trouble, when you have so much on your plate? The answer is an emphatic yes, and here’s why: 1. It’s 6-7 times cheaper to persuade customers to return than to acquire new ones Loyalty programs can do several things at once, but the most…
We all know that loyal customers are better than non-returning customers. But how do you earn customer loyalty? What are the principles of customer loyalty? 1. Positioning – communicate your brand values clearly and strongly This sounds good in the abstract, and it makes sense for giant companies like Apple and Harley-Davidson. But what if…
So you want to set up a loyalty program for your business. What are the do’s and don’ts? 1. Use Artificial Advancement to motivate customers to keep coming back As HelpScout pointed out in their blogpost about loyalty programs, studies have shown that artificial advancement encourage people to participate more: In other words, starting your…
What is loyalty all about? Let’s ask an expert: As skewed as Dwight’s logic is, he did get one thing correct—that is, loyalty should be valued and pursued after. Certainly, the idea that customer acquisition is far more important than customer retention appears to be on the way out. Numerous studies, polls, and industry experts…