Jen and Ali own Cheese Etc, a small cheese shop just outside of Reading, 50 miles west of London – a local hub for their community. Before they bought Cheese Etc, Jen was a sports therapist and her partner Ali was a coach. Jen knew nothing about cheese to start – it was a sharp…
Tea Traders are a specialist tea shop set up in 2017 by Paul and his partner, Nick, in Carmarthen, Wales. They are all about trying to engage people with different specialist teas by encouraging them to explore a whole range of tastes. Paul and Nick wanted to offer something different to their community. Noticing that…
Hellen started Small Stuff in 2016 to sell ethical children’s products in Sheffield, UK. Small Stuff was built on her belief that we need to start minimizing overconsumption and to fill a need for a sustainable alternative for new parents. When Hellen gave birth to her son in 2016, her eyes were opened to the…
Charlotte never thought about owning a business when she opened Raffia Store in her early twenties. But when she nearly lost her business, she knew: this was her calling. Nearly losing the business has reignited her passion for what she does. But from the age of 14, all Charlotte wanted to do was work in…
David was born in London into a fifth-generation pearl trading family that had a reputation spanning the South Ocean, Australia, and the UK. He evolved the family trade with the times, expanding his family’s wholesale business into online, retail, and TV shopping, with his own business, Aquarian Pearls. But when he was young, David just…
Loyalty programs aren’t anything new. They’ve been around for literally hundreds of years. And they remain popular — the average household participates in at least 14 loyalty programs. Tactics for building customer loyalty have changed over time, but there are glimpses of the past even in today’s modern reward programs. So let’s take a look…
Identifying and satisfying customer needs is the best approach for your brand to boost its profitability. It may feel great when you have an amazing idea for a product. Perhaps you may have even spent some time nurturing your idea and refining it and you are certain it’s going to be a hit. If you…
You can never have enough customers for your small businesses. That’s because your business’s growth and stability depend on having increasing those customers. Especially customers that come back to you after their initial purchase for more. Customers bring in other customers with them by sharing their positive experiences. Building and growing this customer base is…
Revenue growth or the widely accepted term for the process of acquiring more cold, hard dollars in your organization’s bank account, is and will always be the primary goal of any business. Yes, nonprofits with amazing goals exist but even their existence is dependent on their ability to increase in revenue every quarter. So the…
More than 90% of companies have some sort of loyalty program. All your big brands- Starbucks, Amazon, Sephora, Walmart have one. Even small businesses now implement some form of a loyalty program. Your local spa probably has a point collection system. Why? Because they bring you good business. They encourage your customers to come back to you…